In August 2021, Scott signed a picture deal with A24 and teased his own film based on the album. In June 2021, Scott appeared on the Cactus Jack for Dior Summer 2022 show in which two new songs were played, "In My Head" and "Lost Forever", in which the former song did not appear on Utopia. In February 2023, Scott revealed at the 2023 NBA All-Star Weekend event in Salt Lake City that Utopia would be released after Don Toliver, Sheck Wes, and SoFaygo, who are his artists signed to Cactus Jack Records, would release their respective projects. In an interview with Women's Wear Daily in June, Scott described the sound of Utopia, stating that he is "in this new album mode where it's like psychedelic rock". In May 2021, record producer and audio engineer Mike Dean stated that Scott was recording music that was alike to that from his debut mixtape, Owl Pharaoh (2013), for Utopia. In a February 2021 interview with i-D, Scott said he had been collaborating with new artists while attempting to expand his sound and making songs on his own instrumentals that he had created.
Recording for the album began in 2019 with Scott posting updates throughout recording sessions on social media.
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In October, Scott continued to tease the album in a series of tweets. On August 3, 2020, he further teased the title of the album in a thank you letter to fans on the second anniversary of his third studio album, Astroworld (2018). On July 8, 2020, Scott first revealed the title of the album when he posted a picture on Instagram with its name, which would later be revealed to be the title. The album also has four alternative cover arts with different versions to each, in which Scott posted all of them to his Instagram profile in the days leading up to its release, and is also his first project to not be released under Grand Hustle Records as his deal with the record label ended before its release. The album was supported by two singles, " K-pop" and " Delresto (Echoes)", and is a concept record that was accompanied by a film, Circus Maximus, which was released the day before the album. Utopia serves as the follow-up to Scott's third studio album, Astroworld (2018), as well as JackBoys (2019), his compilation album that was released in collaboration with his record label, Cactus Jack Records (also known as JackBoys) and yves (frequent collaborator and friend of Travis). Production was handled by a variety of record producers, including Scott and James Blake themselves, WondaGurl, Kanye West, Allen Ritter, Guy-Manuel de Homem-Christo, Wheezy, Pharrell Williams, Buddy Ross, Vegyn, 30 Roc, Jahaan Sweet, Boi-1da, Vinylz, Tay Keith, BNYX, Oz, the Alchemist, Dom Maker, Illangelo, DVLP, and Metro Boomin, among others. The album features guest vocals from Ka圜yy, Teezo Touchdown, Bon Iver, Yves Tumor, Sampha, Drake, Playboi Carti, Sheck Wes, Beyoncé, Rob49, 21 Savage, the Weeknd, Yung Lean, Young Thug, James Blake, Westside Gunn, Kid Cudi, Bad Bunny, Future, and SZA.
It was released on July 28, 2023, by Cactus Jack and Epic Records. Utopia (stylised in all caps) is the fourth studio album by American rapper Travis Scott.
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